Have you chosen your web page's target market wisely?

As the last Grail Knight reminds Indiana Jones as he looks for the true Holy Grail -- "But choose wisely, for while the true Grail will bring you life, the false Grail will take it from you."

I was just reading World Internet Usage Stats at http://www.internetworldstats.com/stats.htm and realized that I may have chosen poorly when it comes to the primary language of my posts.

As of today, May 2, 2011, Africa has a 10 year growth rate of over 2000%, with a market penetration of only 10%, and the Middle East has a 10 year growth rate of 1800%, with a market penetration of %30.

Conversely, North America has a 10 year growth rate of a paltry %150, with a market penetration of 77%.

As well, it may be worthwhile to note that there are estimated 825,000,000 (825 million) users in Asia and 475 million users in Europe compared to 270 million in North America.

If you wish to drink from the Holy Internet Grail, perhaps it's time to rethink who you have chosen to write to?

~Dave Brown